Bose
⅓40%
Bose’s in-house studio now drives one-third to 40% of its total marketing, projected ~65%.
CMO via DigidayIssue 001 · Selma House
Next GenHollywood
Hollywood’s business address, recast.
Real estate · Brand-built media · Capital
Nicole Mihalka + Cristian Goodson
6735 Selma Ave · Hollywood
The thesis
The office has more than one job.
Your address can hold the team, make the story, host the room and show the work. The point is not more space. It is more business value from the space you choose.
01Headquarters
02Content studio
03Event venue
04Showroom
Editor’s note · The operating brief
A building can become a media platform.
When production, presentation and operations share an address, real estate becomes part of how a company works, gathers and communicates.
Issue 001 considers that possibility through one Hollywood property: Selma House.
“The best real estate solves business problems, not just space problems.”— Nicole Mihalka
The asset · One address, many modes
Selma House
6735 Selma Ave
Hollywood
24,729
RSF
Freestanding two-story campusThe whole address
14,662 RSFGround floor
Built 1995C4-2D zoning
Centerpiece · The Selma House call sheet
One building. Many scenes.
Property
Call 001
Call 001
Scene 01
Arrive
Two-story steel-and-glass lobby
Scene 02
Screen
10+ seat screening room with projection
Scene 03
Gather
Outdoor event deck
Scene 04
Make + move
Open floor plates with exposed structure; two dock-high loading bays with fulfillment storage
1,600Amps
80Parking stalls
30 + 50Onsite + adjacent
2 baysDock-high loading
LA soundstage occupancy
The stage market reset
62%
LA soundstage occupancy in H1 2025
FilmLA · Both periodsMid-90s
From 2016–2022
A changed production market raises a wider question: what else should a Hollywood property be able to do?
Outside the traditional studio model
Three signals. One business question.
If media is part of the operating model, where should it live?
Ally
+116%
Ally’s owned docuseries with Hello Sunshine drove a +116% lift in brand recommendation.
RokuGap
Chief
Entertainment
Officer
Entertainment
Officer
Gap hired a Chief Entertainment Officer.
Behind the desk · Hollywood
Team Hollywood. Our operating thesis.
Our stance: define the business problem. Let the building solve it.
Nicole Mihalka
CBRE
Cristian Goodson
CBRE
Will Rose
CBRE
Carl Muhlstein
Muhlstein CRE
The next brief starts here
Bring us the business question.
Different briefs. Same starting point: what does the real estate need to make possible?
Owners + sellers
When a property needs a sharper business story.
Brands + tenants
When content and physical operations need to share an address.
Capital
When Hollywood’s next use is part of the thesis.
Selma House · 6735 Selma Ave · Hollywood
See the house.
selmahousehollywood.com↗For lease$3.50/SF/mo MG
For salePrice: call broker
Nicole Mihalka
CBRE · CA DRE Lic. 01322414
323-788-3969 nicole.mihalka@cbre.comCristian Goodson
CBRE · CA DRE Lic. 01982883
310-569-2914 cristian.goodson@cbre.comWill Rose
CBRE · CA DRE Lic. 02351503
562-522-4771 Will.Rose@cbre.comCarl Muhlstein
Muhlstein CRE · CA DRE Lic. #00959250
213-407-5000 carl@muhlsteincre.com